Commercial Corridors · Retail Finance · Municipal Tax
The Commercial Spine: Land Use, Corporate Control & Retail Finance Along Studio City’s Ventura Boulevard
A forensic investigation into 359 commercial parcels ($1.085 Billion assessed valuation, 2.82M sq. ft. of commercial space across 114.4 acres) lining Ventura Boulevard: tracing corporate ownership, Wall Street REITs, grocery empires, and luxury lifestyle developers across Midwood's Sportsmen's Lodge redevelopment, Regency Centers, Trader Joe's, and Du-par's, while analyzing a 15-to-1 Proposition 13 land assessment divide and multi-million dollar Measure ULA transfer tax extractions.
359 parcels ($605.8M land · $479.2M improvements)
$338.71/sf land (2024 reset) vs. $22.51/sf land (1975 base)
$2.99M/yr direct to City of LA General Fund (ATI + Debt)
5.5% mansion tax on Studio City Place 2024 transaction
I. The Commercial Gateway: Geography, History & Corridor Urban Form
Stretching along the base of the Santa Monica Mountains where the Hollywood Freeway (US 101) descends from the Cahuenga Pass, Ventura Boulevard in Studio City (ZIP 91604) represents the economic backbone of the southern San Fernando Valley. Situated immediately north of the hillside residential ridges of Eureka Drive, Sunshine Terrace, and Brill Drive, the commercial corridor spans 2.5 miles between Lankershim Boulevard and Coldwater Canyon Boulevard.
Originally conceived as part of the El Camino Real and widened during the post-war suburban boom, Ventura Boulevard developed as a pedestrian-oriented commercial shelf serving the affluent residential canyons to the south. Regulated under the Ventura-Cahuenga Boulevard Corridor Specific Plan (Ordinance Nos. 174,052 and 176,519), the strip balances strict Floor Area Ratio (FAR) ceilings (1.0:1 for commercial, 1.25:1 to 1.5:1 for mixed-use) and 30-to-45-foot height caps with dense retail and dining operations.
Today, this commercial cadastre encompasses 359 secured parcels totaling $1,084,968,606 ($1.085 Billion) in assessed valuation, spanning 114.44 acres (4,984,991 sq. ft. of commercial land) and 2,821,863 sq. ft. of retail, office, supermarket, hotel, and restaurant improvements:
- Stores & Retail Strip Centers: 122 parcels · $282.7M assessed valuation (26.1% of corridor roll).
- Commercial Office Buildings: 64 parcels · $179.0M assessed valuation (16.5% of corridor roll).
- Shopping Centers (Neighborhood & Community): 6 major centers · $114.2M assessed valuation (10.5% of corridor roll).
- Store Combination & Commercial Mixed-Use: 51 parcels · $170.4M assessed valuation (15.7% of corridor roll).
- Hotels & Motels: 13 parcels · $64.1M assessed valuation (5.9% of corridor roll; generates 14.0% TOT).
- Restaurants & Dining Lounges: 35 parcels · $64.1M assessed valuation (5.9% of corridor roll).
II. Ownership, Executive Leadership & Corporate Governance Audit
In compliance with our investigative research standards, all major commercial property owners, publicly traded REITs, private equity syndicates, and corporate operators along Ventura Boulevard were audited to establish beneficial ownership, executive compensation, corporate structures, and SEC/IRS filings:
1. Midwood Investment & Development — John Usdan, CEO (The Shops & Residences at Sportsmen's Lodge)
Controlling 7.40 acres of prime commercial frontage at Coldwater Canyon Boulevard, New York-based Midwood Investment & Development holds the corridor's single most valuable commercial concentration across two contiguous parcels totaling $105,446,925 ($105.45 Million) in assessed roll, generating $1,250,417.47 annually in property taxes:
- The Shops at Sportsmen's Lodge (12833 Ventura Blvd · APN
2375-021-027): 79,434-sq.-ft. luxury open-air retail center built in 2020 on 4.30 acres, assessed at $66,346,788 ($24.77M land + $41.57M improvements). - The Residences at Sportsmen's Lodge (12825 Ventura Blvd · APN
2375-021-029): 97,028-sq.-ft. hotel site on 3.10 acres, assessed at $39,100,137 ($18.11M land + $21.00M improvements).
Executive Profile & Operating Strategy: Founded in 1925 by Samuel L. Green and led for over four decades by Chief Executive Officer John Usdan (headquartered at 430 Park Ave, New York, NY), Midwood executed a $100M+ capital transformation converting the historic Sportsmen's Lodge banquet facility and trout ponds into an ultra-luxury retail hub.
The High-Revenue Retail Engine: The center is anchored by Erewhon Market (co-founded by Tony and Josephine Antoci). The 11,000-sq.-ft. Studio City store is among the highest-grossing grocery locations per square foot in the United States, generating an estimated $2,200 to $2,800/sq. ft. in annual revenue ($24M–$30M gross sales). The center is co-anchored by a 30,000-sq.-ft. club from Equinox Fitness (Related Companies · Stephen M. Ross, Executive Chairman; Harvey Spevak, Equinox Group Executive Chairman) and Sugarfish (Sushi Nozawa Group · Chef Kazunori Nozawa, Jerry A. Greenberg).
The 520-Unit Mixed-Use Entitlement: On the adjacent 12825 Ventura Boulevard hotel parcel, Midwood and partner EKN Development Group (CEO Ebbie Khan Nakhjavani) secured City Council approval to demolish the 1961 mid-century hotel to construct a 520-unit residential mixed-use project (including 78 extremely low-income affordable units) designed by Marmol Radziner, surviving CEQA legal challenges by Unite Here Local 11.
2. Regency Centers Corporation (NASDAQ: REG) — Lisa Palmer, President & CEO (Studio City Center)
At 10901 Ventura Boulevard (APN 2366-022-022), the 5.36-acre Studio City Center
(233,737 sq. ft. lot, 54,926 sq. ft. building) is owned by Regency Centers Corporation (NASDAQ: REG), an S&P 500 shopping center
REIT owning 480+ retail properties nationwide.
Carrying a 2000 statutory base year assessment of $39,705,715 ($10.91M land + $28.80M improvements), the center generates $470,839.80/year in property taxes. Under President & CEO Lisa Palmer (2024 total compensation: $7.85M) and Executive Chairman Martin E. Stein Jr., Regency reported $1.48 Billion in total revenue and $1.04 Billion in Net Operating Income (NOI) in its 2024 SEC Form 10-K (a 70.3% operating margin). The center is anchored by Ralphs Grocery Company (a division of The Kroger Co. · NYSE: KR, CEO Rodney McMullen, $150B revenue) and CVS Pharmacy (NYSE: CVS).
3. Studio City Place (11239 Ventura Blvd) — The 2024 Measure ULA Case Study
Covering 2.96 acres at 11239 Ventura Boulevard (APN 2366-035-036), Studio City Place is a 93,119-sq.-ft.
two-level community retail shopping center anchored by Marshalls (The TJX Companies, Inc. · NYSE: TJX, CEO Ernie Herrman,
$54B annual sales), Michaels, and national commercial tenants.
The center underwent a complete statutory reassessment on the 2024 tax roll, jumping to $43,696,800 ($12.48M land + $31.21M improvements), generating $518,167.68/year in annual property taxes. Because the conveyance exceeded $10.0 million, it triggered the top 5.5% tier of the City of Los Angeles Measure ULA Transfer Tax:
- Measure ULA 5.5% Transfer Tax:
$2,403,324.00dedicated to the City Affordable Housing Fund. - Base City Transfer Tax (0.45%):
$196,635.60to the City General Fund. - County Documentary Transfer Tax (0.11%):
$48,066.48to Los Angeles County. - Total Transfer Taxes Paid at Close: $2,648,026.08 extracted in a single commercial transaction.
4. Public Storage (NYSE: PSA) — Joseph D. Russell Jr., CEO (11570 Ventura Blvd)
At 11570 Ventura Boulevard (APN 2369-035-045), S&P 500 self-storage titan Public Storage (NYSE: PSA)
operates a 48,895-sq.-ft. multi-story facility on a 0.77-acre lot. Led by President & CEO Joseph D. Russell Jr. (2024 compensation:
$12.1M) and Chairman Ronald L. Havner Jr., Public Storage reported $4.62 Billion in revenue and $3.47 Billion
in NOI on its 2024 SEC Form 10-K—a 75.1% gross margin and 44.4% net profit margin. Assessed at $13,352,422 ($7.96M land +
$5.39M improvements; 2019 base), the property generates $158,336.33/year in property taxes while requiring minimal municipal services.
5. Arba Group / Laurel Center Group LP — Ira Smedra (Laurel Promenade — 12050 Ventura Blvd)
At the high-traffic northeast corner of Ventura Boulevard and Laurel Canyon Boulevard, 12050 Ventura Boulevard (APN 2369-015-019)
is the 55,371-sq.-ft. Laurel Promenade shopping center on 1.55 acres (67,403 sq. ft. lot). Developed in 1992 by prominent Los Angeles
real estate developer Ira Smedra (Chairman of ARBA Group), the property remains held under Laurel Promenade / Laurel Center Group LP
with a 1992 base year assessment of $20,703,345 ($7.13M land + $13.58M improvements), generating $245,505.47/year in property taxes.
6. The Frozen 1975 Retail Anchor: Studio City Plaza (12038 Ventura Blvd)
Directly across the street, 12038 Ventura Boulevard (APN 2369-015-016) represents the single most extreme commercial
Proposition 13 tax shelter on the entire corridor. Spanning a massive 3.65-acre site (159,242 sq. ft. lot) with 90,000 sq. ft. of
commercial improvements, the parcel retains an original 1975 base year.
Its total assessed value on the 2026 roll is just $3,585,279 ($2.49M land + $1.10M improvements). This equates to an assessed land valuation of just $22.51 per square foot for prime, signalized Ventura Boulevard commercial frontage. The parcel pays only $42,515.13/year in property taxes—contrasting against the 2024 reset of Studio City Place ($43.7M assessment; $518,168/yr tax), establishing a 15.0-to-1 land valuation divide across comparable commercial frontage.
III. Executive & Commercial Master Table: Top 25 Parcels
| Situs Address | APN | Total Assessed | Base Year | Built | Building Area | Lot Acreage | Use Description | Annual Tax (TRA 00013) |
|---|---|---|---|---|---|---|---|---|
| 12833 Ventura Blvd | 2375-021-027 | $66,346,788 | 2019 | 2020 | 79,434 sf | 4.30 ac | Commercial | $786,756.80 |
| 11239 Ventura Blvd | 2366-035-036 | $43,696,800 | 2024 | 1989 | 93,119 sf | 2.96 ac | Shopping Centers (Neighborhood, community) | $518,167.58 |
| 10901 Ventura Blvd | 2366-022-022 | $39,705,715 | 2000 | 1999 | 54,926 sf | 5.37 ac | Shopping Centers (Neighborhood, community) | $470,840.29 |
| 12825 Ventura Blvd | 2375-021-029 | $39,100,137 | 2018 | 1961 | 97,028 sf | 3.10 ac | Hotel & Motels | $463,659.20 |
| 11365 Ventura Blvd | 2366-036-025 | $21,005,622 | 1992 | 1984 | 70,428 sf | 1.78 ac | Office Buildings | $249,089.92 |
| 12050 Ventura Blvd | 2369-015-019 | $20,703,345 | 1992 | 1992 | 55,371 sf | 1.55 ac | Shopping Centers (Neighborhood, community) | $245,505.44 |
| 11313 Ventura Blvd | 2366-036-021 | $18,948,078 | 2021 | 1962 | 31,568 sf | 2.23 ac | Supermarkets | $224,691.05 |
| 12223 Ventura Blvd | 2367-017-015 | $18,090,904 | 2015 | 1973 | 14,245 sf | 0.31 ac | Banks Savings & Loan | $214,526.46 |
| 12001 Ventura Pl | 2368-002-001 | $17,206,161 | 1999 | 1985 | 62,686 sf | 0.21 ac | Office Buildings | $204,034.96 |
| 10730 Ventura Blvd | 2378-003-002 | $15,429,951 | 2007 | 2010 | 40,519 sf | 1.02 ac | Hotel & Motels | $182,972.22 |
| 12914 Ventura Blvd | 2385-026-024 | $14,794,391 | 1999 | 1989 | 50,833 sf | 0.96 ac | Stores | $175,435.59 |
| 12515 Ventura Blvd | 2375-018-013 | $14,507,321 | 2019 | 2002 | 11,923 sf | 0.83 ac | Store Combination | $172,031.44 |
| 12800 Ventura Blvd | 2384-016-046 | $13,939,180 | 2006 | 1989 | 12,812 sf | 0.74 ac | Stores | $165,294.28 |
| 11570 Ventura Blvd | 2369-035-045 | $13,352,422 | 2019 | 2000 | 48,895 sf | 0.77 ac | Warehousing, Distribution, Storage | $158,336.36 |
| 12842 Ventura Blvd | 2384-008-027 | $12,306,992 | 2012 | 1972 | 50,000 sf | 2.21 ac | Supermarkets | $145,939.39 |
| 12555 Ventura Blvd | 2375-018-008 | $12,248,457 | 1998 | 1961 | 29,468 sf | 2.15 ac | Stores | $145,245.27 |
| 12191 Ventura Blvd | 2367-017-011 | $11,953,981 | 2016 | 1949 | 9,320 sf | 0.47 ac | Banks Savings & Loan | $141,753.30 |
| 11132 Ventura Blvd | 2378-009-007 | $10,718,200 | 2023 | 1989 | 16,103 sf | 0.22 ac | Office Buildings | $127,099.10 |
| 12265 Ventura Blvd | 2367-017-016 | $9,759,878 | 2001 | 1989 | 27,922 sf | 0.68 ac | Stores | $115,735.07 |
| 12143 Ventura Blvd | 2367-016-010 | $9,429,438 | 2007 | 1962 | 28,000 sf | 0.88 ac | Stores | $111,816.63 |
| 11846 Ventura Blvd | 2369-027-031 | $9,027,817 | 2003 | 1983 | 36,980 sf | 0.31 ac | Office Buildings | $107,054.11 |
| 12185 Ventura Blvd | 2367-016-018 | $8,962,389 | 2021 | 1986 | 11,532 sf | 0.58 ac | Banks Savings & Loan | $106,278.25 |
| 12080 Ventura Pl | 2368-002-041 | $8,452,307 | 2016 | 1986 | 13,121 sf | 0.20 ac | Store Combination | $100,229.57 |
| 12345 Ventura Blvd | 2367-018-001 | $8,383,543 | 2023 | 1959 | 7,185 sf | 0.21 ac | Restaurants, Cocktail Lounges | $99,414.15 |
| 12251 Ventura Blvd | 2367-017-003 | $8,354,957 | 2023 | 1971 | 5,500 sf | 1.10 ac | Banks Savings & Loan | $99,075.17 |
IV. Proposition 13 Disparities Across Commercial Base-Year Cohorts
An audit of all 359 commercial parcels by statutory Land Base Year (Roll_LandBaseYear) shows that
Proposition 13 tenure protections bifurcate the corridor's commercial tax contributions:
| Base Year Cohort | Parcels | % of Strip | Total Assessed Value | Mean Assessed | Median Assessed | Annual Tax Yield | Share of Total Taxes |
|---|---|---|---|---|---|---|---|
| 1975–1979 (Pre-Prop 13 Base) | 52 | 14.5% | $35,184,142 | $676,618 | $293,372 | $417,222 | 3.2% |
| 1980–1989 | 38 | 10.6% | $43,198,722 | $1,136,808 | $842,951 | $512,261 | 4.0% |
| 1990–1999 | 49 | 13.6% | $162,785,689 | $3,322,157 | $1,147,893 | $1,930,353 | 15.0% |
| 2000–2009 | 74 | 20.6% | $197,798,728 | $2,672,956 | $1,220,525 | $2,345,547 | 18.2% |
| 2010–2019 | 67 | 18.7% | $330,843,625 | $4,937,965 | $2,337,020 | $3,923,226 | 30.5% |
| 2020–2026 (Recent Resets) | 78 | 21.7% | $315,157,700 | $4,040,483 | $2,960,450 | $3,737,219 | 29.0% |
| Total / Strip Composite | 359 | 100.0% | $1,084,968,606 | $3,022,197 | $1,387,652 | $12,865,829 | 100.0% |
V. Corridor Municipal Revenue Mechanics & Sales Tax
The 359 commercial parcels along Ventura Boulevard represent one of the City of Los Angeles's most lucrative tax-generation corridors:
- Property Tax (TRA 00013): Generates $12,865,829 annually. The City of Los Angeles General Fund captures $2,851,816/year through its 26.2847787% statutory allocation factor (AF49 Account 188.01), plus $136,739/year for municipal debt service, totaling $2,988,555/year in direct ad valorem city revenues.
- Bradley-Burns Local Sales Tax (1.0%): With corridor gross retail and dining sales estimated between $350 Million and $450 Million annually (driven by high-yield anchors such as Erewhon, Ralphs, Trader Joe's, Marshalls, Sephora, Sugarfish, and Du-par's), the corridor funnels $3.5 Million to $4.5 Million annually directly into the City General Fund.
- Measure ULA Transfer Tax: Real property transfers exceeding $5.0M are taxed at 4.0%, and transfers exceeding $10.0M are taxed at 5.5%. With 14 commercial conveyances since 2023, the corridor has generated more than $6.8 Million in Measure ULA revenues, led by the $2.40M tax on Studio City Place.
- Transient Occupancy Tax (14.0% TOT): Lodging establishments along the corridor (including The Sportsmen's Lodge Hotel and The BLVD Hotel & Spa) contribute an estimated $1.2 Million to $1.8 Million annually in municipal hotel bed taxes.
VI. Regulatory Framework: Ventura-Cahuenga Boulevard Specific Plan
Commercial land development along Ventura Boulevard is tightly constrained by the Ventura-Cahuenga Boulevard Corridor Specific Plan (City of LA Ordinance Nos. 174,052 & 176,519):
- Floor Area Ratio (FAR) Ceilings: Studio City commercial parcels are strictly capped at 1.0:1 FAR for purely commercial uses (or 1.25:1 to 1.5:1 for mixed-use residential developments with affordable housing bonuses). This prevents high-rise commercial densification and maintains the low-slung, open-air pedestrian character of the boulevard.
- Height Limitations: Commercial structures are restricted to 30 to 45 feet in height along the corridor, with stepped transitional height envelopes where parcels abut single-family residential zones to the south.
- Project Permit Compliance (PPC): Any substantial change in use, building expansion, or facade modification requires formal Project Permit Compliance approval through the City Planning Commission and review by the Studio City Design Review Board (DRB).
- Studio City Parking Constraints: Mandatory on-site parking minimums (4.0 to 5.0 spaces per 1,000 sq. ft. of retail/restaurant space) create intense site assembly pressure, making surface parking lots (such as the 17 dedicated commercial parking parcels along the corridor assessed at $19.8M) critical strategic assets for retail landlords.
VII. Downloadable Open Dataset & Methodology
All cadastral, ownership, and financial figures in this report are compiled from public records and published as an open CSV dataset:
Open Data Download:
Download the complete 359-parcel cadastre: ventura-commercial-corridor-parcels.csv (359 records · APN, AIN, address, land/improvement valuation, base year, building sqft, lot acreage, annual taxes, and Measure ULA status).